A Feminist Brand from Finland. For those who expect more. For those who are watched instead of respected.

T-SHIRTS & TOTES - ORGANIC COTTON - SIGNATURE COLLECTION XXS-5XL

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WORDS BORN FROM REAL EXPERIENCES

Born from working in male-dominated spaces where women are watched instead of respected.
These pieces are our refusal, and our response.

Our Slogans

My body watched, not my work

PUTTING A NAME TO THE FEELING. HYPER-VISIBLE AS A WOMAN, INVISIBLE AS A PROFESSIONAL.

Women, being.

BECAUSE WOMEN, JUST BEING, IS ENOUGH. A REFUSAL OF 'WOMEN SHOULD BE...'

Feminist men are super cute

A NOD TO THE ALLIES AND AN INVITATION TO THE OTHERS.

Wear the responses

Our Story

These words were written in real moments.

On real job sites.

In real bodies.

This is where we began.

Read Our Story